The Craftworks Beer project was one that offered up an opportunity to create labels for select flavors of their beers. This company is known for using locally sourced fruit and blending it into beers inspired by using the great brewing traditions of the world. It aims to create something uniquely Oregonian. After many drafts, I decided on my final design. These designs are meant to give a feeling of joy with the color palette and maturity with the use of the sans-serif typefaces.
Since this is a product that would be consumed, it was necessary for the label to include things such as: alcohol by volume information, government warning info, barcode and an appropriate use by or fresh date. I styled them in a way that matches their corresponding color palette, this allowed me to ensure legibility.